Programmatic advertising for consumer brands, with a focus on Amazon DSP.
Tangy Digital is a Sydney business that plans, buys and reports on programmatic display and video advertising. Most of our work is on Amazon DSP for brands that sell online in Australia, the US or Japan and want to reach shoppers before and after they search, not only at the point of search.
Talk to us: support@tangydigital.com.au
What we do
Campaign management
We set up and run DSP campaigns across display, online video and streaming TV, on Amazon's own sites and apps and on third-party publishers. That covers advertiser setup, audiences, creative trafficking, bids, budgets and frequency caps, with optimisation every week.
Audiences
Targeting is built from Amazon shopping behaviour: people in-market for your category, people who viewed your products or a competitor's, and past buyers who are due to purchase again. We keep audiences tight and test them against each other rather than running broad reach for its own sake.
Measurement
We use Amazon Marketing Cloud (AMC) to look past last-click numbers. Typical questions we answer: how many buyers were new to the brand, whether DSP exposure changed search conversion, and which combination of ads shows up most often before a purchase.
How an engagement usually runs
We start with a short review of your products, current advertising and sales data, then agree on a budget and the two or three numbers we'll be judged on. Setup covers tracking, creative and audiences. After launch you get a weekly update and a monthly report with AMC findings and what we're changing next.
Media is billed on what's actually spent, and our management fee is agreed upfront. Each advertiser is set up in its own currency (AUD, USD or JPY).
Questions we get asked
- What is Amazon DSP?
- Amazon's demand-side platform. It lets advertisers buy display, video and audio ads programmatically, on Amazon properties and across other websites and apps, using Amazon's shopping data for targeting.
- We already run Sponsored Products. Do we need DSP?
- Not always. Sponsored ads catch people who are already searching. DSP is for reaching people earlier, bringing back people who didn't buy, and keeping past customers. It tends to make sense once search campaigns are well run and there's room to grow beyond them.
- Do we have to sell on Amazon?
- No, but it helps. If your products are on Amazon we can tie ad exposure to sales directly. Brands that sell elsewhere can still use Amazon audiences, with measurement done through their own site.
- Is there a minimum spend?
- It depends on the marketplace and goals. Get in touch and we'll tell you honestly whether DSP is worth it at your budget.
Contact
- support@tangydigital.com.au
- Based in
- Sydney, Australia
- ABN
- 99 213 133 997